IceStone Introduces Honed Finish, New Colors and a Fresh Website
IceStone, a premium solid surface material manufactured using recycled glass, now offers honed finish as an option of its 17-color palette. It also has launched the color Ocean Grass and revamped the color Forest Fern. IceStone Surfaces has also re-launched its website to help customers who are less able to get to a showroom or a fabricator with the current environment.
![]() |
Above, left: IceStone Ocean Grass, one of 17 colors of this recycled glass solid surface product. |
“Like so many companies, IceStone has tried to adapt to the crazy moment we are in,” said CEO Anthony Weiner. “Consumers who might have relied more on a showroom, now seek out information about us online. We took this as an invitation to revamp our website. It now has better functionality, and is a place that encourages customers to share installation photos. Just like our original look, our honed countertops require no treatment or sealing but have unparalleled durability and resistance to heat, stain and UV damage, and offer a different design element. We have added a new color and updated an existing color for a more rich look.”
The newest color, Ocean Grass, consists of large blue glass with tiny hints of clear and emerald green glass in a white background. Forest Fern has been refreshed to contain smaller and darker green glass than previously. The company conducted an Instagram poll and 86 percent of its followers voted “Yes” for the Forest Fern color change.
“These website and color changes enhance IceStone’s image and appeal, and keep the product top of mind,” added Weiner. “We are also the most environmentally sustainable countertop on the planet. A Cradle to Cradle Silver certified company, we have diverted more than 17 million pounds of glass from landfills while manufacturing our product in the historic Brooklyn Navy Yard.”
IceStone material is installed in some notable places including: Levi’s Stadium (home of the San Francisco 49ers), The Durst Organization, located in the Bank of America Tower, the Bill & Melinda Gates Foundation office, NASA headquarters, Campbell’s (the soup company) headquarters, MTV’s Real World season 21, Heineken headquarters, and a variety of museums and hospitals.
If you have great IceStone installation photos, please email them to marketing@icestoneusa.com.
IceStone began in 2003 with a simple concept; transform waste glass into something beautiful. The founders set out to create a business that integrated sustainable, responsible practices from process to product, and to provide a high design solution that would address a real need.
With capital investment from over 70 progressive angel investors including Ben Cohen from Ben & Jerry’s, activist and author Dal LaMagna, the founder of Tweezerman, Greg Steltenpohl from Odwalla, and Gary Hirshberg from Stonyfield Farm, IceStone recycled glass surfaces were brought to market.
For more information, visit their website www.icestoneusa.com .